We are extremely happy to join Bill and the Truck Hero family to continue to drive innovation across the industry,” added Fogle. Together we manufacture and commercialize market leading brands that encompass the broadest product offering of vehicle accessories. “We believe the merger of these two great companies is a winning combination. This deal adds a highly complementary product portfolio that further diversifies Truck Hero’s product category mix and increases exposure to a larger addressable market of vehicles. And the company benefits from market-leading brands, an extensive distribution network, and channel diversification, and dedicated sales capabilities. Truck Hero is considered a market leader in a wide range of functional pickup truck and Jeep accessories that matches lifestyles of consumers and enhances the use of their vehicles. We look forward to working with Mitch and his team to leverage our combined capabilities to further build the Company’s position as the foremost source for automotive aftermarket accessories.” “Mitch Fogle (president and CEO of Lund) and the entire Lund team have built an impressive collection of great companies which will be a perfect match to Truck Hero. “This is an opportune time to bring Truck Hero and Lund together,” said Truck Hero president and CEO Bill Reminder. Based in Buford, Georgia, Lund is a portfolio company of Highlander Partners, LP and is considered a leading designer, manufacturer, and marketer of branded automotive accessories for a range of passenger cars, light trucks, SUVs, CUVs Jeeps, and heavy trucks. Truck Hero, an Ann Arbor, Michigan-based pickup truck e-commerce company within CCMP Capital’s portfolio, recently announced the strategic acquisition of Lund International Holding Company.
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